This is your most recurrent and familiar lead. TLP will help you evaluate and track the customers and determine the next
step to move them through the sales process. Additionally, management is able to identify the coaching needs of the sales
associate to make the most of every opportunity to generate more sales.
The sound of the sales floor phone ringing can be good as gold when it comes to potential buyers. Using a uniform
and organized TLP process will capture the lead and require your sales staff to remain dedicated to getting that customer
through your doors.
A vital element in today’s market to gain another opportunity for a sale. As we know, it is a numbers game where timely
action is crucial but delicate. The optimum follow-up procedure is timely, resulting in a better conversion rate. In most
cases the first dealership to call the customer back gains the sale.
Auto responses to customers and specific reminders to staff confirm that this dealership is truly interested in the needs
of that customer. This is the hidden gem that will move that customer onto your showroom floor.
Every person on staff, from the sales person to the sales manager, must take ownership to input all leads daily
into the CRM. If you do not input all lead into the CRM, then the opportunities are lost or left to chance.
Customer call information is delivered in real time, allowing you to keep your finger on the pulse of your customer. In less
time than it takes to address that postcard, you can discover the vital information you need to close that sale, remedy a
botched repair, or learn more to coach staff to increase your OEM scores.
Traffic Log Pro, Thought you'd like to hear a success story that is due wholly to the use of Traffic Log Pro. We got in on trade a 2007 Triumph Speed III. I ran a "super search" report on model and comments to find leads that were looking for a Speed III. Vague leads like this are a super long shot, especially being 6 months old with the potential buyer being 3 or 4 states away. The deal came together and the bike just left. Woooo Hoooo! I'd have likely not ever recorded this log much less found it again had it not been for TLP. Unit sold!!
If you’re looking at powersports lead management systems, you’ll want both a great tool and solid support team to help your dealership. TLP is absolutely the best there is!! As an OEM, I wanted a CRM partner with exceptional service level for dealers. The people at Traffic Log Pro are the best in the business- they’ve all worked in powersports dealerships, so they know what it’s like to be in the dealer’s shoes. That’s why the system is so simple to use, and that’s why TLP offers tremendous staff and support. When you first start logging, you need simple, clear training. TLP does this with personal store training for salespeople and store managers. When you have a question or problem, you need to reach someone quick. TLP support staff are right there.
"We use Traffic Log Pro in all of our dealerships. It enables us to more accurately track and control the sales process, and has undoubtedly helped us sell 20-30% more vehicles. I recommend Traffic Log Pro for any dealer interested in improving the performance of their sales department."
CEO, Ride Now Powersports Management Group, Chandler, Arizona
This system is awesome, it really does work. I have 100% seen an increase in my deals since we started using and following up. So many times I was digging around for that one guy who wanted said unit but I lost the lead and eventually the sale. Now it's at my fingertips. I am so pumped!! I will keep on the guys to clean there planners. Follow up does work and this system keeps us up on every customer we have. “
We used Traffic Log Pro successfully for a couple of years before we switched to another company. After attempting to make the other traffic log work for a couple of months we finally gave up and returned to Traffic Log Pro. I have not seen another traffic log that works as well as Traffic Log Pro. It gets you the information you need when you need it, that can’t be said for the other system. I am excited to see the familiar Traffic Log Pro site back on my computer.
“Sales staff regularly call back their unsold Ups if the OEM program changes, financing improves, rebates improve, etc. Often, we can then make the deal work. Very effective way of making the most of our opportunities!! We also use the super search constantly to create deals (used, aging, call when we get one in). My staff creates sales every month from the super search!”
Much of our continued success is a direct result of a relationship with TLP. They are always available for training and education and practice what they preach with their continued communication and follow-up. They are industry veterans that listen to the needs of the changing dealership landscape. Thanks for all your help!
Traffic Log Pro,
thought you'd like to hear a success story that is due wholly to the use of Traffic Log Pro. We got in on trade a 2007 Triumph Speed III. I ran a "super search" report on model and comments to find leads that were looking for a Speed III. Vague leads like this are a super long shot, especially being 6 months old with the potential buyer being 3 or 4 states away. The deal came together and the bike just left. Woooo Hoooo! I'd have likely not ever recorded this log much less found it again had it not been for TLP. Unit sold!!
FACT A recent Powersports Business poll revealed that more than half, nearly 53 percent, of respondents do not have a follow-up system in place for any of their departments. About 35 percent said they have a follow-up system for all vehicle sales but no other department. On average 85% to 90% of customers, do not purchase on the first visit. That means 65% of dealerships potentially mishandle up to 90% of the sales opportunities that present to the dealership.
DISPLAY AND PRAY Bad habits can form during a strong market, when staff are not concerned with due-diligence or making the most of every opportunity. They simply wait for the next warm body to walk through the door. When traffic slows and there is no process or procedure and no “opportunity bank” in place, they will continue to wait for the next warm body and complain that there is no traffic. Conversely, dealerships that use Traffic Log Pro, feel the industry wide reduction in traffic the same as everyone, however they are able to “withdraw from the bank” and continue to work with all contacts not just new walk-ins. This increase of “opportunity lifespan” can be a major contributor to what carries a dealership through tough times.