About Us

Who is Traffic Log Pro

Seven years ago out of a need to better manage the efforts of his sales staff for accountability and follow up purposes, Traffic Log Pro’s Co-founder was looking for a CRM solution to meet his needs. At that time the only solutions available were auto-based and were not a right fit for the special needs of a powersport dealer.

In 2003 Traffic Log Pro or as we like to call it “TLP”, was created by powersport professionals exclusively for the powersports industry and was an immediately embraced.

TLP dealer network spans to USA, UK and Canadian dealers. We have serviced and trained more than 1,500 dealers and have created better retailers with TLP and training. Dealers use the system to receive an immediate lift in sales and with help from their TLP trainer, they implemented a proven and successful process that continues today.

TLP is known as the most user friendly CRM in the powersports business industry, and is praised by dealers and OEM’s for the world class 24/7 customer support and training to help dealers utilize the system to sell more units and become better retailers.

TLP brings a process, procedure and accountability to a dealerships Sales, P&A , F&I and Service team. TLP will also complement any current processes being utilized by a powersports dealership.