CRM Process
CONSIDER
A more recent Powersports Business poll regarding the recession and its impact on dealerships asked the question “How would you characterize your strategy to deal with the economic downturn?”
One of the choices available was “Try to gain a greater portion of the customers who are available”. A pro-active response, but surprisingly only a small number suggested this was their strategy, see below.
• Northwest dealerships: 9.5%
• West Dealerships: 19%
• Southern Dealerships: 20%
• Southeast Dealerships: 21%
• East Dealerships: 22.5%
• Midwest Dealerships: 20%
• Canadian Dealerships: 21%
An average of 81% of the dealerships did not choose greater market share as a viable option. Most chose “Cut costs, and wait it out” as a description of their strategy. One reason for this response could be that only 35% actually have a follow up / CRM system in place to implement this strategy!
GIVE THEM WHAT THEY NEED
Your service dept has a facility and the tools they need to accomplish their daily tasks. The office manager has a computer and the appropriate software to handle their responsibilities.
However, when it comes to your sales department, is paper and pen really the specialized tool they need to excel? Why provide everyone but the sales department with the tools they need?
Traffic Log Pro was created by powersports professionals for the powersports sales professional. Traffic Log Pro is an easy to learn and simple to use tool that helps dealerships become better retailers.
